Ordinary lipstick paints the same color on every woman. This one reads yours. The clear, 24k gold-flecked formula reacts with your lips' natural pH — revealing a one-of-a-kind shade in 60 seconds that no counter could ever match. No guessing. No bleeding into fine lines. Just hyaluronic acid, squalane and vitamin E bonding the color to your lips — where it stays flawless from 7AM to midnight.